(Branding) (Creative Direction) (Photoshoot Planning & Production)
Photoshoot Production & Coordination
Sincerely Ours - a wholesale brand
For a recent project, I led the pre-production planning and coordinated a photoshoot for E-commerce, Product, and Lifestyle shots.
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I created a tailored photoshoot guide and shot list for each shoot type. To optimize resources, I combined E-commerce and product shoots, aligning with the client’s budget.
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I structured a detailed shooting schedule to ensure over 200 items were captured on multiple models. On set, I managed models, worked with hair and makeup artists, and collaborated with the photographer for flawless execution.
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Focusing on maximizing the $15,000 budget, I ensured cost efficiency by minimizing post-production retouching and presenting models in the best possible light, delivering high-quality results within financial constraints.