Hi, I’m Lindsey. A Visual Designer & E-Commerce Specialist based in Jacksonville, FL. I hold a B.F.A. in Fashion Marketing and Management from the Savannah College of Art and Design and have over 5 years of experience building Shopify websites for DTC fashion and beauty brands.
As the E-Commerce Coordinator at GORUCK, I led product launches, optimized product listings, and enhanced the user experience to drive sales.
I specialize in creating brand identities, social media strategies, and e-commerce solutions that align creativity with business goals. My focus is on delivering seamless digital experiences that increase brand visibility and drive growth.
Let’s work together to bring your brand’s story to life.
My Expertise
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I specialize in crafting impactful visual identities that resonate with your audience and communicate your brand's essence. This involves creating distinct logotypes and brand marks, as well as offering color recommendations and typography choices.
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I oversee all aspects of the photoshoot process, from pre-planning and on-set coordination to providing creative direction. This includes scouting locations, sourcing vendors, and creating detailed timelines, shot lists, and photoshoot guides. Collaborating closely with clients, I ensure their vision is brought to life with precision and creativity.
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With over 5 years of experience specializing in Shopify sites, I excel at every aspect of web development. From selecting themes that align with brand guidelines to setting up SKU systems and crafting compelling copy. Additionally, I have expertise in working with Squarespace websites, providing comprehensive solutions for diverse client needs.
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In marketing collateral, I specialize in crafting email templates for campaigns using Mailchimp and Klaviyo. I also have created social media pages across platforms like Facebook, Instagram, Pinterest, and TikTok. Leveraging client content, I curate and schedule grids for Instagram to ensure consistent and engaging content. Furthermore, I have expertise in creating ads for paid social campaigns.