(Branding) (Creative Direction) (Photoshoot Planning & Production) (Web Development) (Campaign Design & Development)(Email Marketing) (Social Paid Ads) (Social Media Management) 

Campaign Design & Development:

"Kindness Matters" for Good Sport Apparel

I led the end-to-end creation of the "Kindness Matters" campaign for Good Sport Apparel, from concept to execution. Working directly with the CEO, we used in-depth market research to shape a campaign that resonated with our target audience.

  • I designed the campaign’s key products— a hat, T-shirt, and sweatshirt— each reflecting the message of kindness.

  • I sourced a top-tier screen printing vendor and managed product shipment to our fulfillment center, ensuring on-time delivery.

  • I created and executed a social media strategy to promote the "Kindness Matters" collection. Through engaging content across platforms, we drove awareness, engagement, and sales.

 
Photoshoot Production & Direction

Fall/Winter 2023 for Good Sport Apparel

I led the production and creative direction for multiple photoshoots at Good Sport Apparel, ensuring each shoot captured the brand’s essence while optimizing efficiency and budget.

  • For each shoot—E-commerce, Product, and Lifestyle—I created detailed photoshoot guides and shot lists, tailored to meet specific needs and brand strategy.

  • By combining photoshoots where possible, I saved the client significant costs without sacrificing image quality or impact.

  • I managed all aspects of post-shoot coordination, ensuring the timely delivery of high-quality visual content for campaigns and product drops.