I carefully curated a color palette that complements the brand’s image, ensuring both adaptability and visual coherence. I also selected fonts that reflect Beach Week’s personality while prioritizing readability.

I shaped the overall brand aesthetic by defining visual elements like imagery and graphics, creating a cohesive, memorable brand experience.

The comprehensive brand guidelines include all visual assets, alongside the brand’s mission statement, core values, target audience, and competitor mapping. This ensures consistent and clear brand representation across all touch points.